Banana supply chain Australia Term Paper Example | Topics and Well Written Essays - 2500 words

Banana supply chain Australia - Term Paper Example This is supported by the fact that almost the whole population has a banana at least a day. This is represented by over 95% of the general population. To meet this demand, there is need for mass production and an efficient supply chain in order to reach the consumers on time. Statistics indicate that the small scale farmers are the main suppliers of the bananas within the Australian market. North Queensland is the religion that is said to be very productive (Peckham 2011). It is the core region from where most of the bananas come from. Ingham is said to be one of the most productive region supplying the highest percent to the market. It is therefore imperative to note that most of the bananas are grown from the northern part of the country and have to be transported to the southern part. This is owing to the fact that most of the towns and population is found in the southern parts. For that reason, it is imperative to have an elaborate transport network that will ensure timely supply of products to the market. Supply chain It is indicated that the banana supply chain in Australia varies from place to place depending on the preference of the farmers (Nossal, 2009). One of the major supply chains however, is where there is the presence of an agent, who supplies to the wholesalers. The latter sell to the retailers who later sell the bananas in low quantities to the customers. The other common ones are from the farmers who sell directly to large wholesales, who also sell to the retailers. Finally, certain large retailers are also able to purchase directly from the farmers and then later to the customers. The latter is preferred by most marketers since there is little damage that is incurred during the transportation of the bananas to the market. This is owing to the fact that banana is a very delicate product and also very perishable. Big losses are incurred in the process of transportation especially where they have to be transported to large distances. For that r eason, there is a plan within the local market to bring the number of middlemen as low as possible. The main type of transportation network is the highway roads which connect directly from the farmers to the large markets in the southern parts of the market. Large trucks are loaded with the bananas and have to transport them over long distances. For instance, one of the longest distances is said to be 2,600km in order to reach the consumers (Nellemann 2009). This therefore indicates that there is need to have a reliable transport network that will not affect the supply of bananas. The price of bananas has been on the rise hitting as high as 5 dollars per kilogram. There are various factors that are said to contribute to this high prices ranging from weakening of the dollar as well as low supply. The latter is caused by among other factors poor weather conditions and effects on the roads (Nossal, 2009). Farmers also face losses owing to the adverse weather conditions that affect the countries from time to time. Most of the farmers who rely entirely on the rains may not produce enough or quality bananas that can compete favorably in the market. It is also indicated that some of the agents take advantage of the farmers by purchasing the bananas at low prices. This kind of exploitation denies most of the farmers enough capital to increase productivity. Factors affecting the supply chain The

Consumer Behaviour Assignment Essay Example | Topics and Well Written Essays - 3000 words

Consumer Behaviour Assignment - Essay Example Clammer (1992) argues that this is true even of the most mundane consumption choices, which can reflect an individual's identity, tastes and social position (see also Elliott and Wattanasuwan, 1998; Slater, 1997) (cited by Sowden and Grimmer, 2009, p 1). Motherhood requires different changes that a woman goes through when becoming a mother. One of the aspects of this is the change in roles. Together with this comes the brand new identity and often of priorities also. A woman who might have devoted much of her time on herself especially on physical aesthetic sense might suddenly feel that her needs to promote her physical looks is relegated to the more important role of taking care of a child. Because of this new role and identity where the new mom has to fit in, she is exposed to a mould of what the identity must be or must look like. The society sometimes paints the required image that a mom must take in order to fit in the mould or the individual projects her own identity which she feels is best accepted in the society. As she tries to orient herself with the new role, she is subjected to consumption choices and decisions that had been expected from the identity that she has just assumed or wants to assume. These consumption decisions particularly refer to ... Similarly, other transitions or rites of passage points in the life cycle of the consumer could be viewed as identity projects. With the transition or with a new role to play, the consumer take on a new image which is necessarily consistent with the new identity he/she assumes. This then necessarily affect his/her consumption decision. Wattanasuwan (2005, p 179) stated that we do not really consume products just for necessity but also more importantly for the projection of the self that we want others to see. This self or this identity project is the one we hope that others within our group or subculture would accept and welcome with open arms. One case in point is the pre-adult or teenage years. This is a rather delicate and volatile stage as the individual tries to find out how he/she fits into the society he/she belongs to. Most of the issues that concern teenagers move towards their desire to belong and be accepted. Many young people would try to create and project an identity of maturity in their hopes to easily blend into the world of adults. "Symbolic consumption is taking on a greater role in distinguishing the pre-adult from the adult" (Ozanne, 1992 as cited by Batat, n.d.). Others would use this identity project to impress their peers or to be accepted in certain circles or groups. "The use of goods as symbols for communicating with other consumers is related to the use of goods in the development of self-identity. Individual can then use the symbolic content of chosen consumption objects to reflect their affiliation or connection to a particular social group" (Batat, n.d. cited from Elliott and Wattanasuwan, 1998 ). Because of this, the consumption choices we face would depend on the identity we